{"id":50218,"title":"Clean water, not just clean PR","description":"A big shoutout to South West Water, Bournemouth Water, and Bristol Water for highlighting non-native threats like American mink and signal crayfish during Invasive Species Week. Raising awareness about the risks to our local ecosystems is important. But there\u2019s something they didn\u2019t mention","content":"

A big shoutout to\u00a0South West Water,\u00a0Bournemouth Water, and\u00a0Bristol Water\u00a0for highlighting non-native threats like American mink and signal crayfish during Invasive Species Week.<\/span><\/p>

Raising awareness about the risks to our local ecosystems is important. But there\u2019s something they didn\u2019t mention.<\/span><\/p>

While they\u2019re talking about invasive species, they\u2019re staying quiet about the\u00a0hundreds of thousands of untreated sewage discharges\u00a0they release into those same rivers, lakes, and coastal waters every year.<\/span><\/p>

If we\u2019re being honest, raw sewage is about as non-native \u2014 and invasive \u2014 as it gets when it comes to protecting our waterways.<\/span><\/p>

What they're leaving out<\/span><\/strong><\/p>

Public data shows that UK water companies are responsible for millions of raw sewage spills. These aren\u2019t isolated accidents \u2014 they\u2019re part of a long-term failure to invest in infrastructure and take accountability.<\/span><\/p>

Sewage pollution:<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Destroys habitats and harms marine life<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Depletes oxygen levels in rivers and estuaries<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Threatens public health<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Makes our coastlines unsafe for swimming, surfing, and paddling<\/span><\/p>

And yet, during awareness campaigns like this, that side of the story rarely gets told.<\/span><\/p>

Protecting nature means more than PR<\/span><\/strong><\/p>

Invasive species are a threat \u2014 no doubt about it. But so is pollution that\u2019s being knowingly released by the very organisations claiming to protect the environment.<\/span><\/p>

So here\u2019s a thought: if you\u2019re going to raise awareness, raise your standards too.<\/span><\/p>

Campaigns are nice. But clean water requires more than headlines. It requires action, transparency, and real commitment to environmental stewardship.<\/span><\/p>

What you can do<\/span><\/strong><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Support independent, activist-led eco brands that speak out<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Contact your MP and demand action on sewage pollution<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Join or support local river and beach clean-up groups<\/span><\/p>

\u00b7<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Stay informed and share what\u2019s really happening<\/span><\/p>

We stand for clean seas<\/span><\/strong><\/p>

At\u00a0Ocean Activist by SeaSurf, we don\u2019t just talk about protecting the ocean \u2014 we build our products and our platform around it. Our clothing is made from 100% organic cotton, powered by renewable energy, and designed to last.<\/span><\/p>

We also offer free recycling of your old SeaSurf gear, because sustainability doesn\u2019t stop at the checkout.<\/span><\/p>

Let\u2019s be clear: water companies shouldn\u2019t get to pollute our seas while pretending they\u2019re protecting them.<\/span><\/p>

Shop sustainable gear. Share the message. Be the tide of change.
<\/span><\/strong>Explore the Ocean Activist collection \u2192<\/span><\/strong><\/a><\/p>","urlTitle":"protecting-nature-means-more-than-pr","url":"\/blog\/protecting-nature-means-more-than-pr\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/protecting-nature-means-more-than-pr\/","fullUrl":"https:\/\/shop.oceanactivist.co.uk\/blog\/protecting-nature-means-more-than-pr\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1750778753,"updatedAt":1750779253,"publishedAt":1750779252,"lastReadAt":null,"division":{"id":282540,"name":"SeaSurf"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/avedoq1nywsioyzvavsfch0izslitvzybfrefrjp9a54ku6m.png","thumbnail":"https:\/\/images.podos.io\/avedoq1nywsioyzvavsfch0izslitvzybfrefrjp9a54ku6m.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/avedoq1nywsioyzvavsfch0izslitvzybfrefrjp9a54ku6m.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":47706,"title":"What big beach clothing brands aren't telling you","url":"\/blog\/what-big-beach-clothing-brands-arent-telling-you\/","urlTitle":"what-big-beach-clothing-brands-arent-telling-you","division":282540,"description":"Many big brands rely heavily on synthetic fabrics like polyester and nylon","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/npmvpwfoi3kms2kna3ekjfqrktwm6haqngemtllzogxokhqo.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/npmvpwfoi3kms2kna3ekjfqrktwm6haqngemtllzogxokhqo.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":50097,"title":"New Ocean film hits home for us","url":"\/blog\/new-ocean-film-hits-home-for-sea-surf\/","urlTitle":"new-ocean-film-hits-home-for-sea-surf","division":282540,"description":"Let\u2019s be honest: if David Attenborough speaks, we listen. If he narrates a film about the ocean, we cancel our plans, grab a cuppa, and settle in like it\u2019s a national holiday. His latest documentary? A powerful, eye-opening celebration of the seas we love\u2014and a not-so-gentle reminder that we\u2019re running out of time to protect them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vd4ggzo88sxuautuxgqwsgykipmk25ct8ygkr815i4rimfnr.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vd4ggzo88sxuautuxgqwsgykipmk25ct8ygkr815i4rimfnr.png.jpg?w=1920&h=1440"},"hidden":0},{"id":27547,"title":"Why you should always recycle your clothing","url":"\/blog\/why-you-should-recycle-your-clothing\/","urlTitle":"why-you-should-recycle-your-clothing","division":282540,"description":"In today's fast-paced world, where fashion trends change at a rapid pace, the clothing industry has become one of the largest contributors to environmental degradation. However, one effective solution to mitigate this impact is recycling clothing.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/gfc2x7csgfbu61gatps8d3bpnbgr8il4limg4vkz3u9ubzgw.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/gfc2x7csgfbu61gatps8d3bpnbgr8il4limg4vkz3u9ubzgw.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}