{"id":47952,"title":"It\u2019s a Family Affair","description":"At SeaSurf, family isn\u2019t just part of the story \u2014 it is the story. The spark? Our son Thomas. At 14, he set himself a wild challenge: swim in the sea every month for a year.","content":"

\"nsp42fsahr6lhrukacn4q7hiwov574zseowmsfv37ku8m5gb.jpeg.jpeg?w=1140&project=seasurf-286280&v=2\"We\u2019re a beach-loving family from East Devon, raising four sandy kids and a passion for the sea.<\/p>

SeaSurf began at our kitchen table, inspired by Thomas, who at 14 swam in the ocean every month for a year in fancy dress \u2014 starting in his school uniform \u2014 to raise money for marine conservation.<\/p>

That spirit drives SeaSurf and Ocean Activist, our campaigning sub-brand. Together, we stand against fast fashion\u2019s waste and greenwash. Fashion is the world\u2019s third most polluting industry \u2014 we\u2019re here to change that.<\/p>

Every piece we make is a mix of 50 percent organic and 50 percent recycled cotton, built to last, and shipped plastic-free. Real family. Real beaches. Real change.<\/p>

SeaSurf & Ocean Activist. Make waves, not waste.<\/p>","urlTitle":"its-a-family-affair","url":"\/blog\/its-a-family-affair\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/its-a-family-affair\/","fullUrl":"https:\/\/shop.oceanactivist.co.uk\/blog\/its-a-family-affair\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1743450557,"updatedAt":1756840306,"publishedAt":1756840305,"lastReadAt":null,"division":{"id":282540,"name":"SeaSurf"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/4dm35nbka6lrvwk9qebm4rbpmlnjisqekkadxe1zvldmzygf.jpeg","thumbnail":"https:\/\/images.podos.io\/4dm35nbka6lrvwk9qebm4rbpmlnjisqekkadxe1zvldmzygf.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/4dm35nbka6lrvwk9qebm4rbpmlnjisqekkadxe1zvldmzygf.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":28906,"title":"How is organic cotton made?","url":"\/blog\/how-is-organic-cotton-made\/","urlTitle":"how-is-organic-cotton-made","division":282540,"description":"Organic Organic cotton is grown without the harmful chemicals that are in most pesticides and fertilisers. Instead, our farmers use natural fertilisers like cow poo.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/fifvzvzmqkhjj5ruduogorwd8idemg5dvvxfnx7dfndgr1uu.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/fifvzvzmqkhjj5ruduogorwd8idemg5dvvxfnx7dfndgr1uu.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":50097,"title":"New Ocean film hits home for us","url":"\/blog\/new-ocean-film-hits-home-for-sea-surf\/","urlTitle":"new-ocean-film-hits-home-for-sea-surf","division":282540,"description":"Let\u2019s be honest: if David Attenborough speaks, we listen. If he narrates a film about the ocean, we cancel our plans, grab a cuppa, and settle in like it\u2019s a national holiday. His latest documentary? A powerful, eye-opening celebration of the seas we love\u2014and a not-so-gentle reminder that we\u2019re running out of time to protect them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vd4ggzo88sxuautuxgqwsgykipmk25ct8ygkr815i4rimfnr.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vd4ggzo88sxuautuxgqwsgykipmk25ct8ygkr815i4rimfnr.png.jpg?w=1920&h=1440"},"hidden":0},{"id":28656,"title":"Meet our CCO (Chief Cuddle Officer) Alfie","url":"\/blog\/meet-our-md-mad-dog\/","urlTitle":"meet-our-md-mad-dog","division":282540,"description":"Meet SeaSurf clothing's MD Alfie the Cockapoo","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/uw2d3s5h0myvucjjdkvfckmbg0k6rbobkmnlcdjsgiydazvf.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/uw2d3s5h0myvucjjdkvfckmbg0k6rbobkmnlcdjsgiydazvf.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}